Saturday, February 28, 2009

~50% of All Website Traffic comes from Search Engines

I can't tell you how many calls we get from business owners who currently have websites but aren't getting any visitors. Some of them are angry because they paid alot of money for their websites but they are not getting any traffic. I always tell them that they got exactly what they paid for. Website designers just design and create websites. As a norm, website designers do not optimize websites and won't make any guarantees that your website will get traffic.

If you want to get traffic to your website, you have to have your website optimized for the search engines. Seach Engine Optimization is a specialized field that is very expensive (I have seen charges from $500 to $900 per month!). When we create websites, we design them and optimize them for our client's chosen keywords for no additional charge. We do not charge extra for this service as we don't guarantee results so we didn't think it was fair to charge for something that we cannot guarantee.

We are a small website design company and most of our business comes from word of mouth. Our prices are very affordable as we don't charge any up-front fees, we don't charge a design fee and we don't require a contract. We are very selective about who we take as a client as we don't ask for payment until the website is published on the interet (which means we have invested many hours).

What makes us different from other website design companies, is that we do more than just design websites, we work with our clients as their marketing partner and together come up with ideas on how to promote their website. We sign up our clients' websites with major search engines and constantly monitor traffic and adjust keywords to increase traffic as necessary. On average about 50% of all traffic to our clients' websites come through search engines.

For more information on website optimization, please visit our website at

Yellowbarn Web Design & Maintenance
Phone: 973-770-3570